mParticle
14 hours ago
mParticle Unicorn News - January 16, 2025
Rokt has announced a merger with customer data platform mParticle, backed by a $300 million investment. This strategic move aims to enhance advertising capabilities and improve outcomes for joint clients. Additionally, Rokt secures a $335 million stock purchase to invest in AI and machine learning technologies.
() Introduction
() Rokt Acquires mParticle for $300 Million
mParticle and Rokt have announced a significant merger in a $300 million deal, combining their strengths in customer data management and e-commerce optimization. The partnership aims to create a unified platform that empowers businesses to deliver highly personalized customer experiences at scale. With mParticle's expertise in real-time data integration and Rokt's innovative transaction marketing solutions, the collaboration is expected to drive new opportunities for businesses to enhance customer engagement and revenue growth across digital channels.
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