Invest in mParticle

mParticle offers cutting-edge Software as a Service (SaaS) infrastructure designed to unleash the full potential of consumer data to elevate both business outcomes and customer satisfaction.

mParticle enables businesses to easily manage the immense growth of data volumes moving to and from sources, systems, APIs, and applications.

Using a single API, developers, product managers, and marketers can manage customer data along the entire product and customer life cycle while also addressing challenges such as data quality and governance.

mParticle accelerates the time-to-value realization by facilitating real-time syncing of customer data to over 300 analytics and marketing APIs.

mParticle centralizes customer data collection, quality management, and customer identity for customers through its platform at the infrastructure layer of the client’s technology stack.

mParticle helps companies produce great customer experiences by combining and interpreting information from disparate sources to offer customers an industry-leading customer experience.

mParticle is also designed to empower brands to meet current compliance standards, taking into account the evolution of customer relationships and increasing concern around protecting customer privacy.

mParticle’s software can combine and interpret data for targeted segmentation, personalized messaging, customer lifecycle management, and complex marketing automation campaigns.

mParticle delivers a category-leading feature set across ingestion, integration, governance, and security.

Customers can collect data with secure APIs and SDKs and connect it to all of their team’s tools and systems.

Customers can connect their customer data to the leading marketing, analytics, and data warehousing solutions with just a few clicks.

Customers can manage compliance with data privacy regulations and support the governance needs of their organization.

From access management to data encryption, mParticle is built with enterprise-class security compliance.

mParticle offers an industry-first unbundled pricing model to enhance customization and optimize costs for its customers. mParticle’s value-based pricing offers an innovative solution beyond a one-size-fits-all approach by allowing its customers to only pay for what they use on a subscription basis.

Customers can designate Event tiers within the mParticle User Interface (UI), aligning each data point with an intended use case. Rather than a legacy model constrained by caps, overages, and penalties — teams can purchase credits that can be applied toward the usage of any component within the mParticle platform.

According to mParticle, the Company’s annual recurring revenue (ARR) grew approximately 50% in 2020 and had accelerated to over 100% year over year in 2021, split between big enterprise clients and startups.

According to Business Insider in October of 2021, CEO Michael Katz hinted that mParticle might go public in the next few years. "Our goal is to create a company that is financially independent and around as long as possible — more importantly, this is not a business being built to be acquired," CEO Katz said.

In January 2025, Rokt nnounced a $300 million investment in mParticle. The merged entity will uphold both companies' commitment to data privacy and compliance, ensuring brands retain full control of their first-party data. Following the merger, mParticle's founders will remain actively involved: Michael Katz will continue as CEO of mParticle, Andrew Katz will assume the role of Chief Technology Officer at Rokt, overseeing innovation and data security across all products, and Jason Lynn will remain Chief Product Officer of mParticle. All three founders will also join the Rokt executive team.

According to Adweek, "In addition to the merger with mParticle, Rokt also announced a $335 million stock purchase agreement from investors including Tiger Global Management, Square Peg, Barrenjoey and SecondQuarter. "